27-year-old Emily Verma is living the high life (or so she tells herself) in London, having escaped the clutches of Sandylands – her seaside hometown where her semi-estranged father Les Vegas remains a local celebrity as arcade owner and self-proclaimed ‘King of the Strip’. However, when this neon-encrusted ‘jewel of the north’ becomes headline news after a bloodied pedalo is washed ashore – a pedalo last hired by Les – Emily is forced to make a reluctant visit home, where she quickly discovers that all is definitely not what it seems in her old stomping ground.